Total Fencing

www.total-fencing.co.uk
Tel: 01777 871 771

Intro

Total Fencing supplies a broad range of perimeter security fencing and automated access solutions to businesses and domestic clients. They have some of the most competitive prices in their industry and a specialist team of installers that operate all over the UK. They have quickly become one of the largest distributors of high security fencing solutions and an excellent reputation from the business they have already conducted. Total Fencing wanted to provide their specialist services to more clients throughout the UK and they chose to approach Weblinx to try and address this problem via their website.

Case Study

Total Fencing is based in Nottinghamshire and specialises in providing high security fencing solutions to the commercial and domestic sectors. They supply and install everything from electric fencing to Prison 358 fencing and secured access solutions such as automated access gates. There install team are all very experienced and always conduct installs to the highest standards. Total Fencing is now one of the UK’s largest distributors of security fences and solutions but they wanted to reach out to more people through their website. This is why they employed the professional service of Weblinx Ltd.

In order to make the Total Fencing website friendlier towards the search engines we needed to tidy up certain areas of the site including the internal linking structure and Meta strings. We also needed to check over the entire site in order to eradicate and replace any copied content that was present. Before all of this we needed to establish which key phrases would be the best for Total fencing Ltd. We decided upon phrases such as palisade fencing, high security fencing, paladin fencing, security fence etc.

These phrases would be used to strengthen the Meta coding of each and every page of the Total Fencing website. For each page we placed only the key phrases that were relevant to the information provided on that page and placed the desired phrases into the Meta Tiles, Keywords and Description. This would make it easy for the search engine spiders to decipher what each and every page was about.

It was then time to tackle the internal linking structure of the site. We needed to strengthen the structure to make it easier for the search engine spiders to navigate the site. We made sure that every single page was linked to another within the site by creating links from images, banners and more often than not, text. This is called anchor text linking. Now the site was ready for upload and all we had to do was wait for the site to be cached by the search engines.

Throughout Total Fencing’s clever SEO campaign with us we kept a close eye on the movement of each and every key phrase via our keyword ranking report system. This provided us with detailed information about each keyword on a monthly basis. We could use this information to conduct any additional work that would help improve their listings further. The report systems also allowed us to act quickly and provide the team at Total Fencing with constant progress reports. This continued throughout Total Fencing’s contract with us and we also made sure their dedicated account managers were always available to answer any of their queries.